Focus su "Brand Identity" aziendale

La Brand Identity è il modo in cui l'azienda si presenta ai clienti attraverso elementi come nome, logo, mission, know-how, prodotti e pubblicità. L'identità del brand è, in sostanza, come l'azienda vuole essere percepita dai propri clienti. Un'azienda è quindi resa riconoscibile da questa serie di elementi che compongono, nel loro insieme, la brand identity e per questo motivo sono definiti "identity elements". Per gestire al meglio tutti gli elementi del brand, l’azienda si dota di un Brand Identity Manual, uno strumento per garantire la corretta e coerente attuazione nel tempo della strategia di identità. Il manuale si rivolge all’interno dell’azienda, dal management e ai dipendenti stessi, e all’esterno, verso tutti coloro che, in qualche modo, intervengono nel business del brand.

Qui in basso potrete scaricare il "Brand Identity Manual" e un "Modello di Presentazione"


Brand Identity is the way a company presents itself to customers through identity elements such as name, logo, mission, know-how, products and advertising. The brand identity is, in essence, how the company wants to be perceived by its customers. A company is therefore made recognizable by these series of elements that together compose the brand identity and for this reason they are called "identity elements". To better manage all the elements of the brand, the company is equipped with a Brand Identity Manual, a tool to ensure the correct and consistent implementation of the identity strategy over time. The manual is addressed within the company, from the management to the employees themselves, and externally, to all those who, in some way, intervene in the brand's business.

Below you can download the "Brand Identity Manual" and a "Presentation Template"


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A package of measures for families, workers and businesses that are facing the economic crisis that the pandemic has brought with it.
A package of measures for families, workers and businesses that are facing the economic crisis that the pandemic has brought with it.

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